This means more discussions get shifted into messaging apps with DMs giving direct and responsive engagement, this may also offer a lot of chance to really get in touch with your customers through the lead gen ads, which tend to give many direct connections from your promotions.

Meta offers a range of lead gen ad options, and just last week, it published a new lead gen ads guide that explores all of those options and tools and indicates where each may fit in your strategic plan.

You can download Meta's full lead gen ad guide here, but in this post, we'll take a look at some of the highlights.

For starters, the guide provides an overview of several lead gen promotion options Meta offers that allow for a more direct connection to your audience.
The guide also has performance insights about each, with major notes on implementation, so don't forget it while planning your campaign and considering your lead generation options.

Meta is gaining speed with its lead-gen ad products, particularly in India, where WhatsApp has now become a connective tool for over one-third of its population. Indeed, in its most recently published earnings report, Meta reported that revenue generated through its Click-to-Message ads in India more than doubled year-over-year.

This is also occurring in all the other markets, where people are gradually taking to messaging apps as means of interaction and less on a public posting within their main feed. Hating divisive debates and algorithmic reach restrictions, it is henceforth increasingly that people share in DM groups and use social feeds only for discovery.

And that's where Meta's lead gen ads come in, but in this case, it might be worth considering exactly how these options might boost ad reach coming up into the holiday push.