Planning to incorporate Reels into your holiday campaign? You should be! Reels are Meta’s fastest-growing content format, generating over 200 billion daily views across Facebook and Instagram.

Short-form video is now the dominant form of content consumption, making it essential to stay on top of Reels trends and understand how they're driving engagement across both platforms.

That’s where Meta’s latest report comes in. The company has released a new 10-page “Reels Performance Playbook,” packed with useful insights on creating effective Reels, tapping into trends, storytelling techniques, performance metrics, and more.

You can download the full guide, but here’s a breakdown of some key takeaways.

First, the guide focuses on understanding "the language of Reels" and how to optimize your content for the format.

The guide offers a general overview of what makes Reels so impactful, explaining the factors that resonate with audiences and how brands can leverage that to drive success.

It also explores various creative options available within Reels, providing tips on how to effectively incorporate these features into your videos to maximize engagement and enhance brand visibility. By tapping into the unique appeal of Reels, brands can craft compelling content that aligns with user preferences and trends.

The guide provides detailed breakdowns of each element, offering a deeper understanding of how to effectively use them. Additionally, it includes an overview of recommended Reels formats for brands, serving as a helpful resource to steer your creative process and ensure your content resonates with your audience.

This concise guide is packed with valuable insights that can help you develop a more effective Reels strategy.

Although it's only 10 pages long, the prompts and tips provided will inspire your thinking and shape your Reels marketing approach.

It's an excellent resource to enhance your holiday marketing plans.