Many marketers have just recently found success with the changing Advantage+ campaigns at Meta. It makes use of AI and automation to make sure that maximum response takes place based on the systematic understanding of audience interests that Meta boasts.

And if you're in the process of exploring an entry into the waters of Advantage+, then this is for you. You should be interested in reading over Meta's newest publication, the "Meta Advantage Best Practices Guide", the new addition that tackles the matter of how to do it, while bringing forth simultaneously the why of everything.

You can download the full, 24-page guide here, but in this post, we'll take a look at some of the key notes.
The first section of the guide takes a look at how Advantage+ campaigns are driving better performance for brands.
I will note that this is not universal, with some marketers more recently reporting less-than-amazing performance with their Advantage+ campaigns. However, many others also report success, so as with every ad option, it won't be for every brand, but used well, they are driving results in many cases.

The guide provides an overview of Meta's various Advantage+ options, and the key benefits of each.
It also indicates new features that have been included to keep you up to date on your choices.
It offers you practical tips on how to get the best out of your Advantage+ campaigns.
It is a good overview that will give you much better insight into what you can do with Advantage+ campaigns and how you might use them in your outreach.

In this regard, with changing privacy regulations that have brought forth new limits to data collection, Advantage+ campaigns could turn out to be the most valuable consideration, wherein it would leverage the insights and systems of Meta to increase the ad performance.