Meta has published a new, 16-page guide to all of its various automation and generative AI ad tools in a bid to help marketers prepare for the upcoming holiday season.

The guide covers all of Meta's evolving AI ad tools, from its Advantage+ suite of products to its new AI creation elements that it's developing in its AI sandbox platform.

It is a helpful explainer that might have you thinking through how AI tools can help optimize your approach to Facebook and Instagram ads. You can download the full guide here, but for this post, let's take a look at some of the key notes.

The guide opens by taking a look at how Meta's AI tools are already helping brands-its stats on last year's holiday campaign performance.
The guide also comprises notes on how people are using Meta's apps for finding the best deals with an underpinning emphasis on value and potential that lies in its ad options.
Meta's AI tools for advertisers have matured greatly over the past few years, at least partly because of increased scrutiny since Apple's iOS 14 update really crimped the styles of major advertisers to Meta. Now that generative AI is all the more pertinent, Meta is expanding its suite of automation offerings.
One of the most interesting creative automation elements is developed by Meta, which has developed a whole suite of new options, from generating background for images to formatting ads with parameters chosen-etc.

Pretty soon, you'll be able to automate the whole process of campaign creation-from creative to targeting-and the guide overviews how each element is developed, and how you already can use various automation aspects in the process.

It includes tips on effective ad account structure, messaging for business, the Conversions API, and more.

Also included is an overview of how to plan out your holiday campaigns for maximum impact.
It is a good overview of Meta's evolving AI tools for marketers, and how you can best make use of its Advantage+ tools in your campaigns.