With the 30% service fee Apple now charges on all ads bought in Meta's main apps on iOS, Meta wants to help advertisers avoid the extra fee. Meta has compiled a range of options to help sidestep Apple's added fees easily.
And if you have ever boosted a post on Facebook or IG, then this video is for you:.
Meta recently detailed its new process in greater detail, but this week it's also provided an easy summary on how to avoid Apple's additional fees when boosting posts.
It is a helpful reminder, and a quick summary that you may want to keep handy at least until you break the habits in buying ads.