Oh man, I'd kill to see the take up numbers for Meta's "Meta Verified" subscription offering.

Meta hasn't made any announcements about how Meta Verified is doing but has enabled users to buy themselves a blue check mark with supporting account features and other benefits for the low, low cost of $14.99 per month. It's stepping up its game on its subscription products, which would seem to suggest that the company is seeing high enough demand from all the average users as well as companies.

And Meta's latest Meta Verified pitch is a money back guarantee.
That is, according to this screenshot from Jonah Manzano, Meta is now offering a 14-day money back guarantee on a Meta Verified subscription, if you are not fully satisfied with the product.

Which, theoretically you could use to get better account support to solve the problem, then cancel your real subscription so you can receive free, better account support through this offer.
 
Which is a good deal as what some others say regarding having Meta Verified's better account support.

But the real prize for Meta is to get far more users enrolled in the program, which presents another source of hard money coming in on top of supplemental income from the traditional checkmark, which is probably generating a pretty tidy sum, even at the cost of devaluing the latter.
Meta Verified was launched in the United States in March 2023. Thus, presumably, much of this metric's growth from then onwards would be to be attributed to Verified and Verification for Business subscriptions.

That might imply that Meta is making somewhere in the region of $150 million per quarter from this feature, which would equate to somewhere around 3 million or so Verified subscribers. And at 3 billion total users across its apps, that's a pretty plausible level of performance, if not an expected one, given the take-up of similar subscription offerings in other apps.

So while selling the blue checkmark would diminish the perceived value of it-anyway, because it no longer symbolizes noteworthiness of an account-after X (formerly Twitter) announced its plans to sell its checmarks, maybe Meta thought that such value was already being diminished anyway by broader industry shifts, so why not make that extra $150 million per quarter if people are willing to pay?

Meta also recently added new tiers to its Verification for Business offerings, while it continues to work on some new features that might encourage more subscribers to its offering for personal Verification.

And now, there's a cash-back guarantee.

Will that make more people sign up?
The most important difference between how Meta and X operate in this regard is that while Meta only uses this as a source of supplemental income, X is trying to replace its ad revenue with paying users.

Now, that's not going to happen, but again, at $150 million or so per quarter, you can see why Meta's increasingly keen to keep pushing the option to get more users signing up.

And maybe, for some, there is benefit to it.

You can try it out either way, and I'm guessing that if this offer is rolled out to all users, many will do just that.