Meta has announced today that it will allow users to post NFTs on both Instagram and Facebook. Users can connect their wallets such as Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet in order to post digital collectibles minted on Ethereum, Polygon, and Flow.

Since we are continuing to roll out digital collectibles on Facebook and Instagram, we have started giving people the ability to post digital collectibles they own across both Facebook and Instagram, the company says in a blog.

The company has been testing NFTs on both of its platforms since May. So here's a quick recap of all that Meta has done in the digital collectible space till now:

March 2022: Mark Zuckerberg announced that NFTs are coming to Instagram soon.

May 2022: Instagram first began testing NFTs with select creators in May.

June 2022: Zuckerberg opened up that test and said NFTs are coming to Facebook soon. 
June 2022: Facebook began showing digital collectibles with limited US-based creators.
July 2022: Meta released NFT support for Instagram in 100 countries.
Today's test is just another step in these directions, but the ability to share NFTs cross-posted between both Instagram and Facebook is only available to the US-based users.

Apart from this, the app sleuths have found that the company is working on some custom animations for the NFT posts and digital collectible collections. A speech that earlier in the year mentioned by Zuckerberg was, that Meta would work to showcase NFTs through Instagram Stories and also make it compatible with Spark AR. 

While Twitter and Reddit were interested in NFT-based avatars, Meta is going for a more mass appeal because it introduces features that would let people express their digital collectibles through posts. The company will support all significant blockchains and wallets to allow more crypto-native users to let their artistic side shine on the mainstream platform. Their feeds will now see NFT posts as any other post so they can learn more about them, given that crypto-curious individuals are more curious about the ecosystem as a whole.

Pre-instagrammery, artists had already been posting their NFT creations on Instagram, and thus, it had been trying to cash in by producing a long-term roadmap for creator support. Instagram head Adam Mosseri said in May that the company was exploring selling digital collectibles so creators would have another avenue of making money. The company also expressed a desire to build a digital art marketplace that might one day be used to buy items in the metaverse.