In a new development, Meta will test a new livestreaming platform for the influencer dubbed "Super." According to a Business Insider report, the new development places influencers in a position of hosting livestreams, earning revenues, and interacting with viewers. Influencers reportedly earned between $200 and $3,000 to use the platform for 30 minutes. Super entered development late last year and was built by Meta's New Product Experimentation team.

According to the note from a Meta spokesperson through an email to TechCrunch, "Super is a smaller, independent experiment created by New Product Experimentation (NPE) and is testing with a small creator group at this time.".

According to Business Insider, Meta has already reached out to a few creators in order to try out the new project. The site seems to have features similar to those on Twitch and currently remains in beta, only allowing fewer than 100 creators to join in, including tech influencer Andru Edwards and TikTok star Vienna Skye.

At the moment, the platform is basically tiered, where viewers pay to access features incorporated into the stream. The report states that the creators pocket 100% of the tips and revenue earned via the tiered system. Viewers can tip livestreamers as well.

Right now, it is web only," a Meta spokesperson told Business Insider. "They have been testing it very quietly for about two years. The end goal of NPE projects is ultimately creating the next standalone project that could be part of the Meta family of products.".

Meta is experimenting with Super so soon after the company indicated the platform would be terminating its live shopping feature on October 1, a move it made in favor of Reels. Video shopping from live streams launched publicly on Facebook two years ago, after being rolled out in several smaller testing and beta phases. A live shopping platform may have been the future source of significant revenue for Facebook, selling fees charged at checkout.

Livestream shopping is growing apace in Asia and especially in China. However, because both Facebook and TikTok are now dialing back their live shopping plans, outside of Asia, it seems the overall level of consumer awareness and adoption of live video shopping remains relatively low.

However, early testing of Super reveals that Meta seems to believe there is a market for a livestreaming platform aimed at influencers and creators. Meta's testing on the platform remains in an early phase, and the company will probably overhaul it based on what the creators say.