Meta is launching its AI Studio in the US, allowing creators to develop AI chatbots.

Meta said Monday that it's opening its AI studio to all creators in the United States so they can make personalized AI-powered chatbots.
Meta is launching its AI Studio in the US, allowing creators to develop AI chatbots.

Meta said Monday that it's opening its AI studio to all creators in the United States so they can make personalized AI-powered chatbots.

The company first announced the AI Studio last year and began testing it with select creators in June of this year. Meta is now making the tool available to all creators, who can use their own prompts or suggested templates to build a chatbot.

Users can create the bot for caption generation, post formatting, or meme generation. You can use the chatbot just for yourself or share it with anyone. These chatbots work across Meta properties, including Instagram, Messenger, WhatsApp and the web.

Meta also finds AI Studio useful for those creators who would like to build chatbot versions of themselves for fan engagement. The creators can control topics and links they do not want the chatbot to see. Plus, they can turn off auto-replies and control who the AI replies to.

The AI, set up as an extension of itself, can answer common questions in DMs and respond to story replies. No matter if it's telling facts about themselves or sharing links to favorite brands or past videos, creator AIs help reach more people and fans get responses much faster, the company said in its blog post.

Mark Zuckerberg discusses this use case several times over the last few months. He believes that these AI avatars of creators can help meet their "business objectives" of outreach in communities.

I think there's going to be a huge unlock where basically every creator can pull in all their information from social media and train these systems to reflect their values and their objectives and what they're trying to do, and then people can can interact with that," Zuckerberg told internet personality Rowan Cheung in an interview last week.

"It'll be almost like this artistic artifact that creators create that people can kind of interact with in different ways."

In addition to creators, Meta also plans to roll out custom AI bots for companies to answer incoming customer service questions across its various apps.

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2024-11-02 20:30:46