Meta is taking a more aggressive approach to ensuring that users know when content has been artificially generated in its apps. Already, it is showing a new AI-generated label option within the post composer flow as part of expanded requirements for AI disclosure.
Meta is rolling out another new tag. When users upload AI-generated content, Meta will require them to activate this tag.

In addition to Meta's own AI detection tools that will add its own "Made with AI" labels to content where Meta detects AI image indicators.
The manual post tags will similarly brand with this "Made with AI" disclosure appearing next to your post, ideally informing Facebook and IG users that it isn't the real deal, maybe helping to clear confusion over what they're seeing.

Which is great because, as things stand, AI-generated images are causing Facebook users no end of headaches.

As 404 Media reported this week, a growing number of Facebook pages, specifically, are increasingly posting disturbing-looking AI-generated images in order to troll for likes.
Any amount of effort at all to fact-check these AI-generated pictures yields a raft of errors; but as you can see, that has not inhibited their amassing hundreds of thousands of likes and comments from seemingly oblivious Facebook users.

Which is why proper disclosures are needed. And while the new AI tags will provide a level of transparency, they are small and given that so many users didn't detect that these images were fake, it's likely that many will also miss these notes as well.

Which could become a major problem for Meta, as more scammers and spammers seek to use AI images as a driver of engagement.

In general, these scammers are trying to amplify their Pages using such tactics to further onsell the Page to others, which already has an existing large audience, or they look to post spam links or propaganda and then their usual posts, getting more reach for those messages.

Thus, I should expect Meta to enforce its new AI disclosure rules quite strongly, as they came into effect this week and I would also expect other reach penalties for such disclosures or when detected.

And clearly, Meta needs to do something, otherwise your Facebook feed is going to be all AI-generated junk within a few months.