Meta is also introducing new capabilities with generative AI for advertisers, such as increased text and image generation, creative expansion, text overlays, and more, in addition to a centralized library of AI tools in Ads Manager.
For images, Meta has been testing AI image creation for ads over the past year, and it is looking to roll out upgraded variations of those capabilities to help enable much more creativity and ad creation in-stream.

Firstly, image generation is going to create variations of full images based on the original ad creative you had created.
According to Meta:

For instance, if you're advertising your coffee bean company and are embedding a steaming cup of coffee in the advertisement, our generative AI will offer variations for you concerning your ad creative, such as scenery that represents an idyllic and full farm, and it will make adjustments for your coffee cup to also let you select from more creative options.

Again, Meta has been playing around with a version of this for a while now, so it is not new to that point, but the updated process will be more effective, so you can more easily build fully new variations, and this time, it will still feature your own products.

Meta ad text variation feature: They are also widening the capability of creating variations in ad text, which can now include generating variations for ad headlines.
Meta also claims that it's testing the ability to reflect the voice and tone of your brand by amplifying key selling points, based on past campaigns and text input. In its own terms and conditions, Meta has been working towards making its system highly responsive to your branding while simultaneously generating more variations based on parameters-thereby creating the best instances to work out in Facebook and IG ads.

Meta also adds that text generation tools will soon also be powered by the most advanced of its Llama 3 large language models, further expanding capacity.

Finally, you'll be able to create text overlays for ad content, with a number of font options.
Some useful AI updates that continue to further the ability to use these tools in your workflow, but key: your product images remain at the heart of everything.
To make these features more useful, Meta's also making all its AI tools available under its Advantage+ creative tab in Ads Manager, which will now hold every one of Meta's generative AI features in one place.

And now, if you are wondering what you can do with Meta's AI tools you will be able to tap across and take a look at your options, which might make it easier to find the right assistive elements for your approach.

These are some handy additions and improvements that might help you to make even better use of Meta's AI tools to improve your campaigns.

The other important thing to note here is that best-performing ads on Meta's system train these tools, so these suggestions and notes line up with what will actually generate clicks and create engagement in the apps themselves.

That means, regardless of what you do with any of the AI's suggestions, you'll have a better idea of what to do after testing them out. Shorter copy, snappier headlines; all those can provide guidance on how you should be building Facebook and Instagram ads.