As Christmas draws near, Meta has unveiled several ad updates to boost year-end promotions, including simplified discount codes, refreshed reminder ads, in-store shopping promotions, and more.

To start, Meta is enhancing its discount code promotion options by providing a more visible code notification that automatically applies the code at checkout.

Meta has announced that it is testing first purchase offers and personalized discounts to generate more engagement with in-stream offers. Additionally, back in July, Meta revamped its discount code process to simplify the integration of discount promotions into ads.

Meta is also enhancing its Reminder Ads with similar overlays on feed posts

The additional prompts will serve to keep your offers top of mind, boosting engagement, while Meta is also increasing the frequency of reminder notifications to enhance overall awareness.

Moreover, Meta is updating its site links feature, allowing brands to include multiple landing pages in a single image or video ad within the Facebook Feed.

According to Meta:

“With site links, users can easily access a specific landing page for different categories with just one click from the ad.”

There’s a new approach to encourage in-store purchases through a promotion type that allows advertisers to target ads to individuals who are most likely to shop in-store, based on their previous engagement and location.

Finally, Meta is introducing a new targeting method aimed at potential tourists who are exploring holiday options in your area.

“For instance, if someone is planning a holiday trip and interacting with social content or searching for activities in that city, they may receive ads from businesses hoping to attract seasonal sales.”

This means you can reach individuals based on their engagement with holiday discovery content, which could effectively generate more interest for specific brands and offerings.

These updates provide intriguing new options that enhance your holiday marketing strategy. While some features may cater to specific niches, the ability to provide more reminders and effectively direct shopping activity could be highly beneficial for many brands during the upcoming holiday season.