Meta has added a useful new marketing instrument, the ability to track branded content campaigns in its Ads Library, giving you greater insight into how competitors are collaborating with influencers and creators across Facebook and Instagram.
A new feature it sits front page from the Ads Library, that gives you access to a dedicated search tool with which to dig in on campaigns that have used Meta's Branded Content tags.
You can input the service you wish to search for, the date range (only the last seven days are available as of this writing), then search for anyone whose username you know.

There might be some limitations to this, since I tried to find a couple of active campaigns, which are on IG, and have used the Paid Partnership tag, but they did not show up in the list. This might be because they were just launched today, and the newest campaigns do not seem to appear here live.

Social media expert Lindsey Gamble shared this example of a campaign, and how it's presented in the Ads Library listing.
 You get an overview of any campaigns that the influencer is participating in, while you can also tap through to view the actual content, which gives you insight into how creators are working with different brands.

But perhaps even better is that you can also search by brand, and see all the influencer campaigns that each business is running.
It could be great for getting more perspective on effective partnership approaches, and which creators are working with each business, but it'll also provide insight into the cadence of such campaigns, and how often they're running paid partnerships.

The addition is probably part of Meta's strengthened reporting duties based on the European Union's DSA, which will soon begin imposing requirements for social platforms to be more transparent in paid promotions to better protect consumers. As such, Meta has to give more ad insight specifically for users in the European Union, but the tool has come out for all Ads Library users.

Certainly, it is worth a look, and it could end up being an important resource to stimulate your thinking about possible influencer partnerships, and how you can more effectively approach that going forward.