Meta has introduced a new method for adding offers to your ads through an updated URL ingestion process that can detect existing offers available on your website.

Meta has introduced a new feature in the ad setup process that automatically detects offers based on the URL you provide for your campaign.

With this update, Meta will highlight any discounts or promo codes found on your website within your promotions. The system is also capable of displaying these offers to users when it determines they are more likely to engage, based on their previous ad interactions.

It’s important to note that while brands have been able to include special offers in their ads for years, this new process allows for automatic detection of available offers and showcases them variably.

You will also have the option to edit your offers during the campaign setup, giving you greater control over how they are displayed.

This feature could be a valuable way to enhance your ads on Facebook and Instagram, aligning with Meta’s continually improving automated detection processes. Many advertisers are experiencing strong performance with Meta’s Advantage+ automated campaigns, which can now automate the entire process—from ad creation to targeting—without requiring much manual effort.

However, it does necessitate a degree of trust in Meta’s systems to effectively target the right potential customers for your campaigns. This could be an interesting option to explore, especially as we approach the holiday season.