Meta is updating its policies for cannabis-related products with a new title for this category along with updated rules around how CBD advertisers need to conduct their promotions on the platform.
 
Effective today, Meta is renaming its 'Hemp & Related Products' ad policy to 'CBD & Related Products', which will encompass a larger gamut of legally permissible CBD products in the US.

Under the new policy, advertisers will no longer be required to obtain particular permissions to promote or sell for sale hemp products that do not contain CBD or >0.3% THC (hemp seed and hemp fiber) in Canada, Mexico, and the United States if: they comply with all applicable local laws required or established industry codes and guidelines
Educate, advocate, or conduct public service announcements about CBD and its associated products where such advertisements do not offer any restricted products for sale
Meta says that ads promoting THC products, or cannabis products that have psychoactive components, will still be prohibited as part of its existing policy.

Meta will also permit the promotion of products that contain CBD if they are certified by Legitscript (which, in addition to obtaining Legitscript certification, requires written permission from Meta) and comply with applicable local laws.

Ads for CBD products also are not eligible for targeting users under 18 years old.

These updated policies only apply to the advertisers in the regions mentioned above and once more reflect the local laws and regulations regarding the products. Meta also mentions that products that fall under its policy on Prescription Drugs are not part of this update.

With regulations around the use of cannabis changing, all social media sites have had to update their policies, and Twitter is no exception as it recently updated its policies on CBD promotions as well.

US regulators are changing perceptions toward cannabis products; as they do, the party line has been to align each platform within this to potentially open up more ad opportunities – but all with the caveat that will vary by state and those legal requirements.