It now boasts half a billion users in India. Meta has supercharged its AI ambitions through WhatsApp.
Meta CFO Susan Li announced that the largest market of usage is in India regarding Meta AI. The product, after launching a few months ago in India, marked this important milestone.
The CFO stated in the Meta earnings call during the second quarter that billions of queries had been served on Meta AI since it was launched.

"We're seeing especially encouraging signs on WhatsApp in retention and engagement, which has coincided with India becoming our largest market for Meta AI usage," she noted.

Meta launched Meta AI, across all apps and services including Messenger, Facebook, WhatsApp, and web versions, in the US, last year. This company updated the chatbot back in April with its newest Llama 3 model and rolled it out across more than a dozen countries.

While Meta began piloting Meta AI in India around the same time, it wasn't open to everyone until June, when India's general elections were over.

The company has faced cultural challenges in fine-tuning AI to fit the Indian market. In May, TechCrunch reported that Meta AI-generated images of Indian men were mainly wearing turbans. In July, several users on X complained that Meta AI was generating jokes about one religion but not doing the same for other religions. The results were inconsistent, and finally, Meta adjusted its algorithm to bring the religious jokes to a level playing field.

Last month, the social giant added support for languages other than English, including French, German, Hindi, Hindi-Romanized Script, Italian, Portuguese and Spanish. Meta AI is now available in 22 countries, including Argentina, Chile, Colombia, Ecuador and Mexico, the company said recently.
Zuckerberg also talked about needing 10 times the computing power to train the next Llama 4 model.

The amount of computing needed to train Llama 4 will likely be almost 10 times more than what we used to train Llama 3, and future models will continue to grow beyond that, Zuckerberg said on the call.

Apart from AI, Meta saw promising signs for its social networks. The company mentioned that Threads now has "almost" 200 million users. Meta said last month that the Twitter/X rival had passed 175 million active users. In addition, Zuckerberg mentioned that the company is seeing promising results of Facebook usage among young adults in the U.S.