To better understand Meta's various ad automation upgrades, which are continually updated with AI technology, this will do it.

Meta over the weekend published a new overview of its AI-based "Advantage" ad suite, which includes all of its AI tools to help optimize your campaigns, as part of its Agency Summit event.

Many advertisers have been driving success with Meta's Advantage+ campaigns, which can now effectively automate the entire campaign process-from creative to targeting and then to bidding.

But in doing so, that sometimes feels like you're handing too much control over to Meta's robots. Not so much.

Meta gives some further clarity on this with its latest 14-page guide. You can download the full guide here, but in this post, we will take a look at the key notes.

Meta provides an overarching view of all of the elements included within its Advantage suite.
So you can choose to go fully or semi-automatic by using its Advantage tools for specific elements.
That, of course, means vast improvement in performance for which the biggest portion is an expanded audience and the reach to view your ads by people that your own targeting might have failed to capture.
Meta's systems are far more capable of tracking many more forms of response types that have associations with purchase activity. So while your own targeting parameters will help you reach the awareness audience you know of for your business, Meta's systems know more about each person's individual preferences and behaviors, which might be helping you to reach a more active audience that you aren't even aware of.

Advantage ads also enable you to customize the creative as well as the message to different groups.
Therefore, the advantage of Advantage is that Meta's system will be able to process many more response elements and factor that into the ad it's displaying, which assures good engagement in a broad audience.

Which makes sense. Really, the biggest strength of AI systems is that they can sift through information much faster than a human can, and in the context of ad response, that means active targeting on more accurate, new audiences that your own data doesn't see.

Maybe that makes it worth an experiment, and this guide may be able to give you a much better idea of what's out there with Meta's automated ad tools.