Looking to incorporate Reels into your Facebook and/or Instagram approach?

This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into key usage trends and behaviors.

You can download the full guide for yourself here, but in this post, we’ll take a look at some of the key notes.

The emphasis of this guide is actually how creators can speak the 'language of Reels', which Meta claims is 'a style that's entertaining, digestible and relatable all at once'.

The guide does focus even further with analysis on this approach and breakdowns of these major technical considerations in more detail. There are also notes concerning both how to best get the most from your Reels engagement using music and visual effects.
Finally, Meta's also provided specific breakdowns for each of the 'language of Reels' elements to help aid your strategic planning.

Reels has become, in short order, a crucial component of both Facebook and Instagram campaigns. Recall that last April Meta CEO Mark Zuckerberg said Reels was responsible for a 24% increase in time spent on Instagram, similar on Facebook, as people increasingly come to both apps for entertainment and the short-form video trend infects virtually every app.

This is a critical trend of note: social apps are becoming less about social interaction and more about content discovery with people then sharing what they find with friends via messaging apps instead. As such, Reels are getting more and more attention, and as such, they should at the least be on the radar of all marketers as a potential avenue for promotion to maximize brand awareness and response.

And in that respect, this guide could indeed be very useful.