There are now just 100 days until Christmas, signaling that it’s time to finalize your holiday marketing strategies and create a solid plan to maximize your end-of-year efforts.

For many businesses—especially those following SMT—that typically involves launching promotions on Facebook and/or Instagram to reach the widest audience of potential customers.

If you plan to advertise on Meta’s platforms in the coming months, you’ll find helpful guidance. Meta has released a new checklist outlining essential steps for businesses to take advantage of opportunities this holiday season.

While the checklist primarily focuses on utilizing its automated Advantage+ ads, it also includes tips on effective messaging and the optimal timing for your marketing efforts to achieve the best results.

This checklist is part of Meta’s comprehensive overview of holiday marketing strategies and insights, which you can explore further.

It’s definitely worth incorporating into your strategy.