Meta has decided to extend its ban on political advertisements beyond Election Day.

The ad giant announced Tuesday that the company is extending its ban on political ads until further in the week, without saying which day the halt will be lifted.
Meta has decided to extend its ban on political advertisements beyond Election Day.

The ad giant announced Tuesday that the company is extending its ban on political ads until further in the week, without saying which day the halt will be lifted.

"That is an effort to continue to protect the integrity of elections on Facebook and Instagram," a Meta spokesperson replied when asked for more specifics.

Meta had announced earlier that it would suspend new political ads from October 29 to Election Day, and the same had happened in 2020 and 2022 since candidates may not have time enough to "contest new claims made in ads," Axios reported. In the report, Axios stated that Meta is now extending the ban to avoid any kind of misinformation that might be spread while votes are counted.

Yet, political advertisements are not banned in total to be completely outlawed from these different networks, although some of the placed ones at least earlier than October 29 on the networks will not be affected. However, Meta explained CNBC that the said sites will remain active despite not having enough capacity to make adjustments on those advertisements.

Again, the election is a social media battleground. Companies are fighting to not have the chaos of 2020 replay, in which misinformation was able to spread like wildfire. The challenge at the same time is how these companies deal with their eroded trust and safety teams following a wave of layoffs in tech and increased the spread of AI deepfakes through generative AI.

Meta isn't alone in making the precautionary measure: Google announced it would cease election ads in the U.S. until after the votes were cast. All that news comes as CNBC reports that political ad spending has topped nearly $1 billion.

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2024-11-06 02:55:22