Meta is expanding access to its Verification for Business subscription package for brands-that lets you buy a blue checkmark for your brand's Facebook and/or Instagram profile-while also introducing new elements and higher-priced tiers for its business verification packages to accommodate even more use cases.

Until now, a verification tick was only available in Meta's business feature to brands in Australia, New Zealand, and Canada but from today, businesses in Argentina, Mexico, Chile, Peru, France, and Italy will also be able to buy a verification tick in each app.

Which would also point to the relative demand for the product. Meta has not reported data on the adoption of Meta Verified to date, but the launch would suggest that Meta sees promising trajectory, and significant demand for the feature.

In addition to this, Meta's launching new subscription tiers to account for

you'll now have four more costlier verification options available for your business, with a range of add-on benefits at each tier.

And the individual profile prices are actually the grayed out prices shown, where Meta offers to use the lower prices as "an introductory offer" for new subscribers (or by using a 20% discount for brands that verify both their Facebook and IG profiles one time). But after a year, you will actually pay the amount that has the lines through it for an individual profile. So you're looking at $499 per month for the highest priced tier, or a combined $699.98 per month, if you verify both your Facebook and IG profiles ongoing.
Which is a lot, no matter how you look at it.
So what do you get for your money?

Well, all of Meta's Verification for Business packages include verified badge on your profile, plus better account support (more specific options for higher tiers) and monitoring for impersonations in-stream.

But there are also now other elements depending on what you pay, including:

Profile enhancement-Including multiple business link options (between 3 and 8 depending on what you choose) and visual elements for your links
Search optimization-Your profile will appear "at or near the top of search results"
Featured account-Your business will be shown in dedicated "Meta Verified" business display units on Facebook and IG
Links in Reels-2 to 6 links in Reels per month depending on your price point
Employee impersonation protection-Which includes verification badges for chosen employees
Customized messaging chats - Custom color palettes for your customer chats
Account review – The highest tier subscribers will receive "semi-annual" profile reviews by a Meta expert to help you refine your content strategy
So there are a range of new add-ons to consider, though again, they do come at significantly higher price points.

So, are they worth it and should you consider shelling out $500 per month to get the full suite of Meta Business add-ons for your brand's Facebook presence?
Look, probably not, because the value you'd get for that would probably not be worth it, but when you pay more than that on Facebook ads, for example, there may be some value in the additional links in Reels and enhanced profile options with more CTA options to look at.

It is impossible to predict what value this new option for account review will bring because we don't know that yet, but Meta seems to be confident that this will bring more value, considering it is the only unique element of its top-tier package.

So maybe it is worth it, with that extra insight from Meta's team on a "semi-annual" basis, helping to enhance your presence in each app. But most would wait and see what some of the big brands get out of this before signing up.

But now you have more options to take into account, which could just mean more brands are likely to have a little more money for a blue tick.

I mean, the value of the blue tick erodes the moment you sell it and I'm not sure that anyone sees it anymore as a mark of credibility or authority as they once did. 

But maybe, these new add-ons will prove more beneficial, and if you're heavily invested in Facebook or IG for your promotions, it could be worth testing.