This update might fall into the "just because you can, doesn't mean you should" category. However, as TechCrunch has reported, users can now cross-post from Instagram and Facebook to Threads, allowing you to effectively boost your updates across all three platforms simultaneously.
As shown in the images, the option to crosspost to Threads is now accessible within the composer settings of both Facebook and Instagram.
Meta has been experimenting with Threads crossposting in various formats over the past few months, and it is now available to all users, though you'll need to manually enable it in your post settings.
Here are a few key points:
- Currently, you cannot crosspost Reels.
- You can enable auto-sharing to Threads for all your Instagram posts.
- Crossposting from Facebook is limited to text and link posts; video posts cannot be shared.
- When you crosspost from Instagram, the post caption will serve as the text for the Threads post, and hashtags will be converted to plain text.
This feature allows you to amplify your updates across each platform more conveniently, but it raises the question: "Should you?"
Crossposting can save time and ensures that all your followers on different platforms stay informed about your latest updates. However, user behavior varies significantly across each app; what works on Facebook may not resonate as well on Instagram, and Threads has its own unique dynamics.
Ideally, you should aim to create tailored posts and updates for each channel, considering the usage patterns and formatting styles specific to each app. However, this approach requires additional time, which explains why many users prefer crossposting. For optimal results, it's advisable to use platform-specific tags, hashtags for Instagram, and so on.
Each app has its own best practices, making it challenging to craft universal updates that cater to all. If possible, I recommend posting individually on each app.
That said, if you're looking to save time or have updates that are relevant across platforms, crossposting could be beneficial.
You can find the crossposting options in the advanced composer settings on both Facebook and Instagram in the latest version of the app.