Meta is making a subtle tweak to its "Made with AI" labels, as it looks to help disambiguate some of the confusion over what these indicators mean when viewed in-stream.

Observe that some Facebook and IG users have not liked so much the fact that their uploads are tagged as "Made with AI", even though they have used only digital tools for slight re-touching. So, Meta has now revised the wording of such tags to a much less definitive "AI Info" instead.
Thus, as Meta puts it:

"We found that many of the labels we made based on [industry standard AI] indicators aren't really consistent with how people think about these things and don't always provide enough context.". For example, some content incorporated minor edits via AI--such as retouching features--utilized industry-wide signals that were then marked "Made with AI." While we partner with companies throughout the industry to fine-tune the process so our labeling process more closely aligns with our goal, we're changing the "Made with AI" label to "AI info" within our applications, where people can tap to learn more.

So while the universal flag that an image has been AI-generated will still hold, Meta's new wording will soften the blow of the tags, so users who've just applied a little retouching won't get criticized for uploading AI content.

Especially necessary for artists and photographers, who have been so lucky to get work labeled AI, not that it even is. This has led to allegations, comments bickering, and people having to justify their creations.

It is another marker of the shifting AI landscape, as well as the many challenges it will pose about how we determine what's real and not, and what we can trust about creator skill versus machine generation.

And indeed, even whether that matters forward. For now, at least, the push back on AI art--art created from text prompts--is especially real. Eventually, though, these generations will be so common that it's not even a matter of whether it's real or not.

But for now, at least, there is a need to more clearly define the actual contribution of AI tools in visual creation.
I guess, this counter is that users who would want to present AI creations as their own work will now use this as a way to downplay how they used AI in their creation process, but it makes sense for Meta to offer a broader qualification of the process to appease human creators.