Meta and Spotify are investigating deeper music integration within Meta’s Instagram app. Recent findings suggest that the companies are testing a feature that would enable users to continuously share the music they are currently listening to through Instagram’s Notes.

This new functionality was first identified by reverse engineer Alessandro Paluzzi, known for uncovering unreleased features still in development. However, since companies like Meta and Spotify frequently test new concepts, this discovery does not guarantee that the feature will be launched to the public anytime soon.

In a screenshot shared by Paluzzi on Meta’s Threads, a new option is shown that allows users to “continuously share” their music from Spotify, rather than just selecting a song from Instagram’s catalog. The message also notes, “You can stop sharing at any time.”

If this feature launches, it would expand upon a development introduced just over a year ago, when Instagram added the ability to share 30-second song clips to Notes. Launched in 2022, Notes enable Instagram users to share their status or quick updates in a message that appears above their Instagram inbox. The song clips feature in Notes has been available in all markets worldwide where Instagram holds music licensing rights, as stated by the company at the time of its introduction.

A partnership with Spotify could automate these types of song postings, allowing Instagram to provide content even when users are actively engaged with another app.

The feature is similar to the social networking functions currently available within Spotify's app. Presently, Spotify allows users to “connect with Facebook” to see what friends are streaming in a dedicated tab on its desktop app. Additionally, Spotify has tested a Community feature that would enable users to see in real-time what others are streaming on mobile, although this feature has not yet been launched.

While Spotify has continued to enhance its social features—most recently by introducing commenting on podcasts and richer user profiles—the company recognizes that music discovery frequently occurs on dedicated social networking apps where users have established friend networks and regularly engage.

There have also been signs of a potential partnership between Meta and Spotify. Technologist Chris Messina informed TechCrunch that Instagram added a “SpotifyiOS.framework” component to its app in the past few weeks, around the release of Instagram version v.338.0 over a month ago.

Previously, Messina highlighted a feature that would allow Instagram users to add music to their profiles, which was officially launched last week in collaboration with singer Sabrina Carpenter. He theorized that Instagram might eventually integrate this feature with Spotify to better compete with TikTok in music discovery.

Meta and Spotify have a history of collaboration on music features. In 2021, they partnered on music initiatives that included a miniplayer on Facebook that streamed Spotify directly from the app. Both companies now share a common adversary in Apple, as they believe Apple’s App Store monopoly restricts their ability to manage in-app payments and app distribution, forcing them to share revenue with Apple through commissions on in-app purchases. Furthermore, Apple’s privacy feature known as ATT (App Tracking Transparency) has negatively impacted Meta’s advertising business, while Apple Music directly competes with Spotify.

Spotify and Meta did not respond to requests for comment.