While the rest of the social apps remain to reform their core offers, and reshape their focus towards the audience, LinkedIn has continued on its path. This path has progressively seen it add more members and boost user engagement.

In fact, the professional social network is now at 930 million total members. That is up from the 900 million it reported back in January.
LinkedIn is adding even more users across the world, with the largest additions in the last three months coming in India (+4 million), the US (+3 million) and Brazil (+2 million).

Although it is worth noting here that this is 'total members' not 'active users', which is the more commonly reported social platform metric. LinkedIn shares data on the total number of people who've signed up to the platform, not actives, so we don't know exactly how many of these people are actually engaging in the app day-to-day.

While Microsoft's parent company reported 'record levels of engagement' once again, LinkedIn's quarterly update did note that sessions rose 15% in the most recent period.

It's hard to really say what that means, however. As we've said before, LinkedIn reports 'record levels of engagement' every quarter since 2018 without revealing much in the way of actual metrics to help readers take anything seriously.

Still, LinkedIn has more people signed up to the app than ever, closing in on a billion members, and a lot of them are using it more than they have in the past. Details aside, that may be enough to prompt further consideration of your LinkedIn presence, and how you can maximize your reach with this expanding audience.

LinkedIn has also introduced different kinds of ChatGPT-type assistant tools powered through the partnership between Microsoft and OpenAI, which further helps in improving your profile and other elements, may eventually be another reason people will look to give that kind of focus to this app.
Consider it all, as the platform further extends its reach and boosts its in-stream engagement among its active users.