Apparently, this verification process of real human beings in the application on LinkedIn finally seems to bear fruits, as the corporation announced it now verifies 55 million of its members.
ID verification in LinkedIn adds a white confirmation check mark in your profile, letting other users know that they are sure of having a word with a human being- someone who had verified their identity through some government identification.
In response to the growing issue of misinformation and spam spread across social apps, LinkedIn offered free ID verification last year, partnering with regional verification partners such as CLEAR and Persona. Using third-party verification partners reduces the labor load on LinkedIn and might be a smarter way to go about verification without having to have its own staff individually checking each person's ID.
And it's introducing another layer of trustworthiness to the app with LinkedIn reporting it now features the most verified individual human identities of any major social network.
And even with that, 55 million is still just a subset of LinkedIn's user base.
Whereas LinkedIn is not open regarding its statistics of active users, only giving the number of the site's total members; estimates of monthly active users reach between 300 and 400 million. Meaning less than 15 percent verified their identity; in turn, LinkedIn claims it's more than those people that signed up for X's Premium subscription services and will have the choice of ID verification and government verified through Meta's Meta Verified process.
At this point in time, likely more than those on board for Meta's paid subscription service as Meta does not release actual sign-on data.
It can hence say it now boasts to being home to the most number of ID-verified users, which translates to trustworthy conversations.
Hopefully that will eventually encourage more people to register because they cannot be believed without the identification verification tick. The greater number of people who get registered, the more suspicious the non-registers would look, and hopefully the 55 million initial adopters are some of the most active on the site which will fuel the dynamism for the drive.
It is a good way to imbue extra trust in the app and ensure that users on the professional social network are not wasting your time with bot engagement.
Of course, there are other legitimacy concerns on LinkedIn, wherein the platform even encourages its users to use the generative AI for more subjects, such as creating posts and even querying through their DMs, so you can't really be sure if what they're posting are their actual mind and ideas.
There are also some issues that have been reported with third-party ID confirmation partners, and it is sharing your data with them (note: LinkedIn's partners in this program have not been included in such concerns).
But, taking into account the large volume of spam and bots on social media apps and increased usage of generative AI to simulate human engagement, it is a valuable consideration, which might be more valuable for the platform over time.
And 55 million verifications, for a program with relatively modest promotion, is a nice level of adoption.
If you haven't yet confirmed your ID on LinkedIn, here's how to learn more about the process while, in some regions, you can also verify recruiters and company pages.