LinkedIn has introduced a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the 'new normal' in their career.
a new campaign will be looking at this evolving shift of the 'work from home' and how that impacts career growth, and enables new opportunities for those willing to look for them.

Explains LinkedIn:

For the past few years, we've seen a change - perhaps you're seeing it too. It's a change in not just how we work, but why we work and a shift in how people are making work, work for them. With this comes a change in how the world is defining what being "professional" really means - and we want to hear what it means to you."

The new ad will make its debut on Sunday during the NFL AFC Divisional Playoffs on CBS, and the new campaign will also be rolled out across other channels, such as streaming video and audio. LinkedIn plans to include other promotional elements that support member stories and voices in conversations around the campaign.

The new promo builds upon LinkedIn’s “Professionals” and “Priorities” TVCs, which have thus far seen solid results, according to LinkedIn.  

“Over the past 2 months, we’ve seen increased engagement from our members on the platform. More importantly, we’ve seen members express more of their authentic selves on the platform, encouraging a community where everyone can belong and engage in conversations that can help make work, work for them.”

With almost 800 million members and ever-growing presence in recruiting and professional development, LinkedIn has a strong foundation to generate maximum interest and engagement in its post-pandemic change of dynamics.
If we ever get to that stage. Honestly, it feels like the COVID outbreak could continue for an eternity, but someday, hopefully soon, we will move forward past the fear and impacts of the virus, and settle back into the old normal.

With that will come new opportunities, and for LinkedIn, that will provide a perfect platform to become a key facilitator of training, professional connection, and career advancement.

This latest campaign is the next element in that push, and it could indeed help improve LinkedIn's broader presence and resonance in the space.