LinkedIn has unveiled a new promotional campaign, created by ad agency Droga5, that attempts to illustrate how you can use the platform to find your perfect career pathway.
'Find Your In' campaign looks to showcase how LinkedIn can unlock new possibilities, so you can be whatever you imagine with the help of LinkedIn's connectivity.
As Droga5 explained

It begins with a little girl who, without warning, finds herself in a place that is simply perfectly ordinary-the laundromat. But we quickly learn that there's more than the eye can see for her here. In fact, a little inspiration from a LinkedIn alert on a nearby phone is all it takes to trigger an unexpected and extravagant dance with her own potential. The future bursts with opportunity and endless options.

Not particularly inspired by the clip, per se, but it is memorable, and it makes those people think twice about revisiting the app and how they can leverage LinkedIn as a guide for professional development.

LinkedIn has been working to maximize discovery and subsequently capitalise on record-high levels of engagement by improving how relevant influencers and niche creators are surfaced, in an effort to help others discover new connections and explore their passions in the app.

That, hopefully, will help more people establish networks with like-minded professionals that can indeed further mainstream new career opportunities through similar routes.

The potential is high to further enhance this campaign. The new push will be seen on all channels: TV, web, and social media in the next couple of months.