LinkedIn recently announced some new updates to its Audience Network ads, which will make it easier to connect with LinkedIn users outside of the app.

LinkedIn's Audience Network lets you extend your campaigns to third-party websites that have partnered with LinkedIn to display LinkedIn ads. That can help to boost your brand awareness among professionals, with millions of exposure opportunities across the web.

And now, LinkedIn adds a few tweaks to make your Audience Network content look just a little better.

LinkedIn will automatically optimize your Audience Network campaigns to improve your alignment with the presentation of every website. As LinkedIn says:

Surely enough, all third-party applications and websites have their appearance and designs. However, you do not need to manually adapt your ad structure or creative as the Audience Network automatically adjusts how a LinkedIn ad will be seen with regards to screen and location of the publisher.

Therefore, this would result in a more professional appearance and presentation in other contexts.
 
LinkedIn also allows brand safety for ads through Brand Safety Hub.

"Advertisers can see a complete list of third-party publishers where their content might appear. You can also create your own allow lists and blocklists, and apply custom brand safety settings through the new Brand Safety hub."

Besides these, LinkedIn also has its own built-in brand safety elements to protect your business, as well as regularly updated checking processes to weed out potential issues.

In addition, LinkedIn is also launching new ad formats for Audience Network. As of now, brands will be able to run Video and Carousel Ads in addition to Single Image ads. "From building awareness of a brand to driving website conversions, brands can also pursue a variety of objectives with their campaigns. You can then easily track pertinent metrics to measure your progress against those objectives."

Think of LinkedIn's Audience Network-a source that has more than 271 million LinkedIn members, but they only engage on the LinkedIn Audience Network. That would expand your messaging for better results for your campaigns.