LinkedIn is now announcing new ad tools that will enable you to maximise your LinkedIn campaigns, including Document Ads, integration of offline conversion data and a New Media Library for storing and sourcing ad content.

So, on Document Ads - as it sounds, LinkedIn will now enable advertisers to promote long-form documents direct in user feeds, which can also be made available via sign-up to maximise response data.

LinkedIn also allows previewing Document Ads within the feed, so that, for example, three pages of the full research document can encourage downloading of the full document.

You'll be able to gather a bit more insight into the interest of who's liking your documents if you want to add in a lead-gen form, but you could also make your document free to download from the promoted update, and LinkedIn will then have data on which members downloaded it.

The feature could be a boon for advertisers who want to leverage the popularity of LinkedIn's Carousel posting option, which lets users upload a document within a post that users can then scroll through in-stream.
LinkedIn introduced Carousel posts as an official feature back in July, but users had been creating their own document carousels for some time by uploading a PDF as a post attachment, which serves more or less the same function.

And the format worked. "Native documents and carousels drive 3x more clicks than any other type of content in the app, even video posts," says SocialInsider insights.
That said, you could have some success with adding Document Ads, probably a great addition, something you should try the next time you have a longer piece you want to share in the app.

Linked In also has added the feature of including Offline Conversion data in your ad process within the app.

 "Offline Conversions lets you connect the offline conversions you track through other tools directly to LinkedIn. You can upload CSV files directly to Campaign Manager or leverage a LinkedIn Marketing Partner. Supported partners include Adverity, HubSpot, LeadsBridge, LiveRamp, and Make."

The process will allow you to include more performance data, such as in-person transactions, phone calls, or sales, in your CRM into the measurement and optimization process of your LinkedIn campaign. Which could serve as a great way to enhance response, according to data matching further helping to concentrate LinkedIn's targeting on the right elements.

At the end of it all, LinkedIn is also introducing a totally new Media Library feature through which you can save all the media elements that you would use in your LinkedIn campaigns.

Media library
"A single place to upload, manage, and select media for ad creation to help save time, drive better performance, and enhance collaboration," the website said.

Just as in other applications, media library options, LinkedIn will now provide a resource that will make it easier to reuse and repurpose ad content in new campaigns from the repository of your ad creative.

For example:
"You can create up to five ads at one time; all you have to do is select the image or video you want to use (or re-use) from the media library, and each will become its own ad. Since any marketer with the necessary permissions can access an account's media library, it also makes collaborating with teammates within a single account much easier."

Advertisers can access the Media Library during campaign creation for single-image ads and video ads; however, you won't be able to access it outside of that.

Some worthy additions, which may help to upgrade your LinkedIn marketing approach.