LinkedIn aims to assist marketers in effectively measuring their ad spend with a newly released guide to its Revenue Attribution Report. This advanced reporting tool, launched last year, offers detailed insights into the actual outcomes of your campaigns by integrating your CRM data with LinkedIn’s Business Manager. This integration allows for a clearer understanding of your return on investment (ROI) and overall performance, moving beyond the generic metrics typically provided by platform analytics.

The new 32-page guide offers comprehensive explanations of each component of the report, enabling you to better monitor and evaluate your LinkedIn campaign performance. 

You can download the complete guide here, but let's highlight some key points from the report. 

To start, the guide explains how to set up the report and connect your CRM data to the system.

It's important to note that LinkedIn emphasizes the security of any data shared through this connection. They assure users that all information is "stored securely with data isolation, secure access, and more.

Additionally, the guide offers a comprehensive overview of the data available in the Revenue Attribution Report and outlines how you can leverage this information to assess your campaign performance effectively.

The guide also details how the report visualizes the available data, allowing you to switch between different touchpoints and engagements for more precise tracking of your campaign performance.

The guide further explores how the report offers insights at both the account and campaign levels, along with the ability to analyze data over specified time ranges.

It’s a handy overview of a handy report, which could provide more insight into your LinkedIn campaigns, and a better view of the more specific performance of your LinkedIn ad spend.

You do have to connect your CRM, which some may be hesitant to do. But if you’re looking to maximize your LinkedIn marketing, it may be worth a look.