According to its latest transparency report, LinkedIn is catching and blocking many more fake accounts thanks to improvements to its automated systems, while it also removed many more misinformation during the last six months of 2021.
LinkedIn's latest transparency report for July to December 2021 carries all of this information regarding steps taken on spam, misinformation, government takedown requests, and so forth that brings some interesting insight into the front of LinkedIn on this aspect.
And while LinkedIn is not likely to be targeted like the others might on these fronts, there's still so much inauthentic activity in the app - scammers seeking access to information, duping LinkedIn users, with fake offers, connection requests etc.
This is concerning given the fact that LinkedIn's activity increased 34% year-over-year, and activity on its main feed, from which many users draw their source, remains on an upswing, so it is apparently attractive to those looking to spread false narratives.
Here are key notes about LinkedIn's latest transparency update:.
First and foremost, on fake accounts: LinkedIn says that its automated defenses blocked 96% of all fake accounts in the period, with 11.9 million attempts stopped in the registration process.
LinkedIn says that its improved detection technology helped the platform remove 19% more fake accounts within the timeframe that elapsed before a member reported them, which is category B in the above chart. That's grown from 3.7 million during the last period to 4.4 million now.
Of course, there is no definitive way to prove that you're catching all fake accounts. And we might know this only too well from the fact that Elon Musk is now discovering on Twitter: all number reports are built off of what each respective system can detect, meaning entirely possible and certainly not detected other false accounts are being created in the same manner.
That would belie some of this data-but still, based on what LinkedIn knows of, its detection systems are improving, which is a positive for real engagement and interaction in the app.
As far as spam and scams go, LinkedIn's detection numbers are steady against previous reports.
However, LinkedIn is removing more misinformation than it is reporting which is attributed to 'the enhanced automated defenses that enable LinkedIn to better detect potential misinformation proactively'.
LinkedIn's numbers of misinformation have been steadily increasing over the years, from 110,742 cases dealt with in the second half of 2020, to 147,490 in the first part of 2021, to the 207k it saw in the most recent period.
Again, much of that is due to greater detection, but with more activity, LinkedIn may also become perceived as an easier target for such, and there's also been a slew of polarizing topics in more recent timeframes.
On another front, data requests from the Government within the application have been flat, with most coming from the US.
Though also worth noting, LinkedIn pulled its app out of China in October due to increasingly difficult compliance requirements being imposed by the CCP. That's not reflected in these requests, but it's another element to consider when measuring LinkedIn's dealings with local authorities.
There are some interesting notes in LinkedIn's transparency overview-though noting overly surprising or out of place, given outside changes and global approaches.
It just means that LinkedIn's systems are improving, though how much, exactly, it's hard to say because LinkedIn can't report on what it can't detect.
For what it can, it is doing better at blocking harmful activity, but that does not necessarily mean that all the LinkedIn fakes and spammers are being picked out of the heap.