LinkedIn has unveiled the latest quarterly update to its Sales Navigator system, allowing for new features aimed to help sales professionals make the most of their chances on the app, informed by the myriad uses of LinkedIn data and insight to draw attention to relevant trends and leads.

LinkedIn has redesigned the app's home page to place more emphasis on Alerts and Priority Accounts, and there is now a "Bookmarked Alerts" tab to tailor your view.
Such an updated format will keep salespeople on top of the most important items in their process, yet allow for some level of personalization through bookmarked updates.

Even more, LinkedIn has updated the search options in its Sales Navigator to offer further clarity about the data and where you can apply it to assist you in pinpointing the right leads and accounts even faster.
LinkedIn says:

Now, when you click into the Search toolbar, sellers will be taken automatically to a new intuitive and collapsible larger view that shows all the available filters, including such options as "Company Headquarters" and "TeamLink connections of". So when you filter your search and filter selections change, you'll be able to watch your results update as you go, cutting the time it takes to find those ideal leads at new or existing accounts.

That is a great way to really draw attention to all of the various search filters available that many of the users do not even know exist as they go about conducting their searches in the app.

LinkedIn's also adding new, advanced CRM connection options, including the integration of a new "At-Risk Opportunities" list that will bring to your attention contacts who have left open opportunities, generated by data in your CRM.
Sales Navigator can be a great resource for marketers, but only if used to the fullest. You benefit from key insights based on LinkedIn's humongous database of professional information to help light up key opportunities, guiding you to more valuable connections.

The new layout for the home page will well highlight this potential, while presenting search filters more upfront will also help marketers better understand the options available to them in honing in their discovery.