Another quarter, and another report of 'record engagement' on LinkedIn, according to the latest performance update by parent company Microsoft.
LinkedIn posted strong results for the quarter, with its overall revenue up 36% pulled up by increased demand in LinkedIn ads as well as renewed activity in the job market.
As outlined by Microsoft:

We are seeing a "Great Reshuffle" throughout the labor market, with more people in more places than ever reconsidering how, where, and why they work. In this new economy, LinkedIn is mission-critical to connect creators with their communities, job seekers with employers, learners with skills, and sellers with buyers.

Indeed, amid the evolving employment landscape, LinkedIn is well-placed to win out, by providing new opportunities for people to showcase their skills, and find new positions, as industries slowly get back to regular operating capacity.

And we are still to go a long way in this regard, with the pandemic still causing unprecedented disruption in most sectors. While some people have already managed to shift career focus, many others remain on the side-line and that'll continue to present new opportunities for LinkedIn as the situation unfolds.

Of course, LinkedIn reported that its Sales Solutions business, led by its Sales Navigator platform, which now has over a million paying users, hit $1 billion in revenue for the year, the first time it's reached that milestone. That points to the rising value of LinkedIn for marketers, with the added insights and management tools of Sales Navigator facilitating more opportunities.

In terms of general platform usage, Microsoft says LinkedIn events are also on the rise, with the platform now seeing more than 24,000 events created, and 1.5 million RSVPs, every week.

LinkedIn recently added new tools for its on-platform events, including audio rooms, with group video streams also on the way.
On another front, LinkedIn's Service Marketplace has also helped connect nearly 3 million freelancers and small businesses to new opportunities,
While it may not get as much media attention as other social apps, LinkedIn has continued to expand, and grow under Microsoft's ownership.
At the time of its purchase by Microsoft back in 2016 for $26.2 billion, LinkedIn was already a professional social network with around 430 million members, which it has now almost doubled, with more than 810 million people signed up to the app.
Of course, 'members' and 'active users' are not the same thing, and you do have to subtract China from these estimates, too, after LinkedIn yanked its main app out of the region last year under the growing pressure from regulators and connected risks.

But even with these provisos in mind, LinkedIn is obviously still on the rise. And again, as more and more people seek out new opportunities within the new world of work, and more professionals look to connect, in more ways, there are still plenty of indicators suggesting that LinkedIn will indeed continue to grow and expand on its current usage.

If you haven't considered LinkedIn for your marketing, it may be worth a second look – and although it won't be the end, there are opportunities in the platform's various tools and options.