Here LinkedIn shares some new research on the effectiveness of connected TV (CTV) outreach to the LinkedIn audience, and how you can apply LinkedIn's CTV advertising options most effectively.

Conducted in partnership with Magna Media Trials, this 33-page report goes into quite a range of insights regarding modern consumption behaviors and the way decision-makers are increasingly engaging with CTV.

Which may have a bearing on your planning as you look to maximize your LinkedIn marketing spend.

In simpler words, LinkedIn recently rolled out its CTV ad buying-or its own CTV ad offering-which means that you can take all the campaigns you run on the company and add on there running ads on Paramount on Roku and Samsung and such. Now through the campaign manager on LinkedIn, you will be able to apply any of your promotions so to speak and put it forth across TV sets for view, which is an option to increase your footprint further with an interested audience
And, the new study found, this could make for a rather impactful reach:.
These charts indicate that a significant portion of LinkedIn users who are also CTV consumers are in management and decision-making roles, meaning this is a good cohort for your outreach.

The report further indicates that the decision-makers are open to promotions within connected TV experiences.
It is an interesting overview of CTV consumption trends, and why LinkedIn marketers may want to consider extending their campaigns to those viewing on their home TV sets.

There would be some testing, and I'm not sure that all of the insights would necessarily be generalizable. However, these are some great starting points for informing your CTV planning, and testing out LinkedIn's big screen options.