LinkedIn Releases New Report on Shifts in Workplace Culture and Their Impact on Employer Branding

The report explores various evolving workplace trends that could have a major impact on your business.
LinkedIn Releases New Report on Shifts in Workplace Culture and Their Impact on Employer Branding

LinkedIn has published a new report into the latest shifts in company and work culture, largely as a result of the pandemic, with many people's approach to their career and professional development changing amid the ongoing re-shaping of the workforce and place.

According to LinkedIn:

Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They're seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they're ready to walk away from those who don't.

LinkedIn's 67-page 'Reinvention of Company Culture' report details these shifting attitudes and approaches to engaging with employee needs and can help businesses leverage this better work environment.

The report looks into how people's approach to their work, particularly to who they work for and what they represent and provide, is shifting.
Company culture is increasingly an important factor, arguably because we have far more insight than ever into what each company represents through social media posts and profiles. That underlines the significance for brands in managing external perception, as well as how they build a strong employer brand, potentially by empowering employees to share relevant updates, reinforcing culture and ethos.

The report also discusses the shift in attitude toward flexibility at work, which rapidly is becoming a "have to have" for most organizations.
The pandemic has proved that many companies can, in fact, work remotely, and many employees have learned that the freedom that can bring affords them many lifestyle benefits that they are not so willing to give up by returning to the office full-time.

Of course, that varies. Some people like the structure and organization of the office environment, and the social benefits of it, and there are strong arguments to be made for both approaches. But the stats here, and included in the report, point to the potential value of incorporating more flexible working arrangements.
Another useful component to this report – besides the general observations of shifts in the workplace, LinkedIn has also included information about main platform posting trends, which could be helpful in guiding your strategy as well.
Clearly, there is a big, and growing interest in these areas, and it's worth considering how you might engage in such, both in terms of how you're evolving your own workplace models to meet such demand, and how you speak to the same in your external posts and updates. Your social media presence can play quite a role in this, and your LinkedIn presence in particular, and it's worth paying in to the various trends and considering what they might have in store for your brand.

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2024-11-20 02:23:51