Do you have an event that you're going to host, digital or offline?

LinkedIn can also be great secondary distribution and hosting platform, with LinkedIn's live events feature seeing some significant action during the pandemic.

Indeed, live events have gone up 150% per year, and with virtual meet-ups of this kind now being a whole lot more viable, accessible option, there may well be additional avenues you'd never even considered for hosting and marketing your event.

Which brings me to this new guide from LinkedIn, on how to run an effective event, and a heap of helpful pointers on choosing the right format for your function, promoting it to the right audience, and so forth.

We'll take a sneak peek into some of its highlights, but in full, you can download LinkedIn's 44-page Event Framework guide here.

As the name of the guide suggests, the majority of this guide focuses on LinkedIn's 'Event Framework' that refers to a wide strategy for the planning of an event.
All the aspects of the framework will be explained in detail in the guide which is essentially divided between half to virtual events, and half to meetups in real life.
This provides a great insight into events if you are considering holding an event – it's worth a read to coincide with a heap of valuable notes that can help refine your strategy, even if you are fairly confident that you know what you are doing.

And many businesses are indeed pondering their event options. Once again, with the ubiquity of virtual events which can piggyback off the reach of LinkedIn, much more businesses are taking the potentiality into consideration, and two-thirds of event organizers surveyed by LinkedIn also declared that they will continue to hold virtual events in the long run.

It is a new day for events, opening up countless choices to you. Perhaps, too, the added brand-building and connective value of such may help give your business an extra big boost.