Good news for our readers in Social Media Today-in a new update from LinkedIn, "Social media marketing" has emerged as one of the most in-demand skills required by marketers in 2024.

The report looks at key industry trends and areas of focus for CMOs in an attempt to help marketers hone those skills and get ready for the next roles.

While social media marketing headlines the list, the top in-demand skills also include coding, remote teamwork, SEO, and data analysis. And while not exactly framed as a skill per se, LinkedIn also mentions familiarity with the increasingly diverse and rich array of generative AI tools available as another area of interest for hiring managers.

So, essentially, keep reading SMT for all the latest updates, and that should help you stand out from the pack.