AI is the current tech trend and, surely, the current wave of generative AI tools can be considered for the changing nature of work as that of many people.
Generative AI has already opened new opportunities to marketers in regards to creative generation, streamlined research, brainstorming, analytics, among other things.

And while these tools are perhaps not a way to 'replace staff', as you still need skills and expertise in order to make the most of them, used well, there's big potential to change how we work, and maximise our opportunities.

To help us understand the AI shift in marketing a bit better, LinkedIn has compiled the following infographic using data from its 2024 Global Marketing Jobs Outlook.