LinkedIn has released the latest report regarding the job market, with its "Global Marketing Jobs Outlook" report for Fall capturing a range of key shifts within the marketing sector specifically, based on LinkedIn trends.

The report incorporates LinkedIn usage insights, along with the results of a survey of 2,049 marketing professionals. LinkedIn also partnered with Ipsos to glean insight into job satisfaction, providing a more comprehensive overview of current marketing industry trends.

You can download the full report here, but in this post, we’ll take a look at some of the key notes.

First off, the report shows that more marketing jobs are being advertised on LinkedIn, which could point to expanded opportunity in the sector.

Though that may also relate to the rising popularity of LinkedIn overall, which has prompted more brands to post their open roles in the app. But either way, if you’re in the market for a new job, there are more available in-stream.

However, while that is so, the statistics also reveal that most marketers are leaning more towards stability over the next year and less likely to be seeking a new role.
On the other hand, many marketers do feel the pressure of rapid change in the sector, with 72% noting some level of feeling overwhelmed by the rate of change at times.
The emergence of generative AI tools has sparked a sea change in the way marketers operate, and concerns have arisen within the industry about the extent of the need to upskill and re-skill in order to keep pace. Which is certainly true, given the potential of AI tools to do all sorts of tasks, pointing to the need for marketers to seek out AI education and training.

In this regard, the report also examines the most prominent emerging marketer skills, based on LinkedIn profile listings.
There are also some suggested LinkedIn Learning courses to help you in developing your skills in all of these directions.

Summary
It is a good summary of the modern marketing jobs landscape and the key implications that may change your prospects.

If you’re considering your options for the year ahead, it’s worth taking a look, and assessing the best way forward.