What are the key trends of focus among B2B marketers and how would they look to tap the latest opportunities and shifts in market?

LinkedIn commissioned Ipsos to survey more than 2,000 B2B marketers from around the world to understand their view on the most important industry trends and related impacts across categories.

The results showed that AI was a logical big focus, while maximizing shrinking ad budgets and customer retention were also significant considerations.

And of course, LinkedIn continues to be the leading platform for many B2B industries.