LinkedIn has outlined a number of its latest content distribution algorithm updates, any one of which may change your approach to posting in the app: a larger emphasis on valuable, evergreen updates; its continued moves to crush clickbait approaches; and its changes to its "Creator Mode" offering.

It all came through an interview with LinkedIn's editor in chief Dan Roth and senior director of engineering Tim Jurka, on Entrepreneur's "Problem Solvers" podcast, which you can tune into here, and if you're serious about maximizing your LinkedIn performance, it is worth taking a listen, and hearing the latest advice direct from two of the top decision-makers in the app.

Again, there's much more insight in the full discussion, but here's a glimpse into some of the key notes:

First up, LinkedIn says that it's looking to put more focus on maximizing value within the app, as opposed to timeliness, necessarily, which could mean more content has a longer shelf-life.

As Entrepreneur explains:

"Let's say you went to LinkedIn and posted a detailed lesson about beverage marketing. Normally, that post would fade from people's feeds within days or even more. Nowadays, LinkedIn is thinking outside of the box. It may flag your post as uniquely useful—and anytime other users show an interest in beverage marketing, it may feature your post in that user's feed as a special "suggested post." That means your content could live on for months or years actively reaching a hyper-targeted audience.

According to LinkedIn, the focus of such a change is to resonate even more with its mission to "connect the world's professionals to economic opportunity" through niche, valuable content that helps members advance their knowledge in their specific fields.

You might see, instead of posting about timely, trending topics-the kind of approach that's generally worked best for maximizing traffic in social apps-you'd actually do better to post more in-depth insightful posts with information no one can get anywhere else.

Indeed, the members should not spend more time on how to adhere to posting trends, such as: when is it best to post, how many words should the posts be, etc. Rather, as Roth says, focus on how to post your insight and knowledge.

"If you can just share knowledge out into the world, I guarantee you things are going to work out. They won't always work out for every single post, but over the length of your posting, it is going to work out for you." That could be a consideration for your platform strategy.
Yet another interesting point of note from Roth is how the platform moved away from clickbait-style, spaces-between-each-sentence posts, or 'broetry' as it became known a few years back. LinkedIn users have long been employing this as a tactic to improve post reach since users are compelled to tap on the "Read more" prompt to get the full context. The algorithm had earlier interpreted those clicks to be positive engagement, which would thus increase its ranking signal.  However, Roth told me, LinkedIn doesn't view "read more" clicks as a click in the same light anymore.

"As soon as we realized what people were doing, and that we had wrongly attributed the 'read more' button as a signal that people were getting some value out of [a post], we just stopped using that as a signal."

So there's no reason to tease people into tapping through to expand a post for your full insights.

Actually, LinkedIn has been after "broetry" for years, notes the report. 

Other goodies from Roth and Jurka:

LinkedIn is rolling out new options for CTA buttons on user profiles, including "Subscribe to My Newsletter," among others. Custom CTA buttons had been part of "Creator Mode," which LinkedIn just ditched, instead bringing its core features into all LinkedIn members.

LinkedIn is phasing out the use of the term 'creator' since most LinkedIn members already have other titles (i.e. "doctor", "lawyer") that they better identify with in a professional context.
LinkedIn looks to expand its newsletter product this year.
These are some interesting notes that could help you outline a better LinkedIn strategy, which fits into key areas of focus.
For example, if you had a blog post or research coming through that is being frequently cited, probably it is worth replaying this on your company page, since the message now takes a step towards more valuable content.

Perhaps, in the long run, that might work out even better for your LinkedIn traffic referral.