My capacity for social platform predictions remains undefeated, with another of my 2024 predictions now seemingly coming to life.

I wrote the following about LinkedIn back in October:

"There are increasing events on the app, and increasing video being uploaded, but both are generally hard to find, unless you are following the right people and profiles in the app. I do expect LinkedIn to address this with dedicated event and video feeds, which might be swipeable from the main timeline."
Yes, LinkedIn is testing a new dedicated video feed in the app, which surfaces content in a TikTok-style, full-screen format, playing into the broader vertical video trend.

The new test was uncovered by Austin Null, who shared these example screens. Social media observer Lindsey Gamble then re-shared the discovery that made LinkedIn comment: This is currently a tiny beta test.

LinkedIn has also provided the declaration on the test to SMT:

"Videos are rapidly becoming one of our members' preferred formats for learning from other professionals and experts, so we're testing new ways to make it easier for members to more easily find timely, relevant videos to watch on LinkedIn, "

According to Gamble:

If one clicks on the video tab, then users are shown off to a vertical, full-screen feed of short-form videos that they can scroll through. Like all short-form video experiences, users can comment like, comment on and share a video, as well as view the full post caption via 'See More',\" according to TechCrunch.

And thus, it is seemingly focused on short-form video, which might perhaps be a new content push in the app.

The question then is, will there be enough entertaining business-related content to fill a short-form video feed every day?

I mean, the push will likely be to get more LinkedIn influencers to create videos of their regular text updates, to drive more engagement. Which could be good, in adding more context and value to those updates, but then again, I don't know that all of those business inspiration posts are going to do as well as video clips.

Of course, inevitably, there is going to be a lot of "hustle culture" content, with clips of business folk in front of sports cars and expensive houses as they try to trumpet their success. But equally, there could be a lot of value in video clips in the app, while, as noted in my prediction, LinkedIn could also look to highlight all video content from across the platform, of which more is being uploaded every day.

And indeed, with how technology has come in the modern era to align the younger generation with video-based communication, it's only to be expected.
As this next generation grows older and enters into the corporate world, how we communicate is sure to alter in accordance to how they best respond, and hence, align with the video wave, whether LinkedIn allows for that or not.

Video will drive more engagement, keep users around longer, and create more opportunity for expanded connection. So it all makes sense, and now, it's just a matter of time before we all have the new LinkedIn video tab.

Which will also open up new advertising opportunities, and considerations for LinkedIn content.

Expect to see more about this soon, as LinkedIn continues to test the new video feed.