This is a new test of a TikTok-like short-form video feed, LinkedIn confirmed to TechCrunch on Wednesday. With this latest test, LinkedIn joins a growing number of prominent apps that have launched their own short-form video feeds following the rise of TikTok including Instagram, YouTube, Snapchat, and Netflix.

The feed was spotted first by Austin Null, a strategy director at an influencer agency called McKinney. Null posted a small demo on LinkedIn demonstrating the new feed, which lives in the app's navigation bar in a new "Video" tab. From there, when you tap on the new Video button, you'll enter a vertical feed of short videos that you can swipe through. You can like a video, leave a comment or share it with others. The company did not explain exactly how the feed determines which videos to serve up to users.

This new feature is similar to the vertical short-form video feeds you see in other apps but whereas those feeds contain variety: comedy, cooking, etc, in order for LinkedIn's feed to be obvious in its career/professional focus. Though you have always been able to post videos on LinkedIn, this dedicated feed is  designed to boost engagement and discovery on the platform by presenting bite-sized videos that people can quickly scroll through.

Owned by Microsoft, LinkedIn believes that videos are becoming one of its users' preferred formats for learning from professionals and experts, hence why the platform is launching a new way for its users to find relevant videos. The feature is in early testing, so most people won't be able to experience it quite yet.

This is a natural move because many creators have received noticeable followings on TikTok through sharing career growth advice and experiences about job searching and professional development. A new feed on LinkedIn could provide new avenues for creators to share their video content, potentially reaching more viewers. It could also be a way for LinkedIn to monetize the feed in the future to attract creators to upload their video content on the app.

The feature might open doors for creators, but users may not see the new feed as adding value to the app since it seems to overwhelm their timelines with various short-form video feeds.