LinkedIn is testing a new subscription that, like its LinkedIn Premium offering, this time targets businesses with LinkedIn Premium Company Pages.

LinkedIn's testing a new way for brands to stand out inside the app with a range of dedicated features that only pay brands will see with LinkedIn Premium Company Pages.

Those features, to date, include

Custom call-to-action (CTA) button – Brands will be able to name the CTA button that their page displays, and send them through to any URL they like.
Who's visited my Page – Like Premium individual members, Company Pages will also be able to get a list of people who have visited their presence, rather than just demographic overviews for regular company pages.
Custom testimonial – Premium Company Pages will be able to feature a testimonial or quote from a client, as well as an optional image at the top of your LinkedIn Page
AI post writing assistant-LInkedIn claims it built the tool to assist you in writing the first draft of your Company Page updates for you to later customize. But a number likely will use it simply to write updates for you.
Auto-invite active contributors to follow your Page – In addition to expanding your audience, people engaging with your company content will automatically be invited to follow your page with minimal effort.
A LinkedIn Premium logo on your Page – Lastly, you'll be able to place an icon, such as a checkmark, on the page indicating that you are a LinkedIn Premium page.
LinkedIn said it is testing this new feature with a limited number of SMB customers, who would pay $99 per month for it.

That's a lot, probably too much money for most SMBs to shell out. And really, there isn't heaps here that would have huge value on a broad level.

Meaning, knowing who's visited your page would have some extra value over more general information and will help you distinguish with some of the display tools. You can already get AI writing tools via external apps if you're that desperate, but autoinviting people does sort of seem a bit spammy.

There is also another potential advantage through the initiative-priority listing in search, which has been rumoured but has not yet been reported by LinkedIn at this point in time. That would carry some further value of course but then again, it very much depends on the business and the audience you are looking to reach. There absolutely would be some SMBs that generate the majority of their leads from LinkedIn, but presumably, that is also a minority of overall small businesses.

While LinkedIn has been getting a lot more attention lately.

X-Twitter's chaos has had the effect that more and more brands are looking for an alternative and LinkedIn has been one of the biggest winners which have recorded usage and engagement to record levels. And LinkedIn is looking to capatilize on that with a host of new features, including its new dedicated video feed.

The next step is a Premium Company Pages perhaps more important maybe there'll be some interest from the brands enticed by these first features.

It still feels a little missing the key worm that'll get the rest on the hook. Maybe that's coming, and LinkedIn is just in initial testing at this stage.