Following last year's introduction of verification for individual users, LinkedIn is now expanding its offerings by adding verification for company pages. This enhancement offers brands an additional avenue to build trust within the platform.

As shown in this example, approved company pages will now display a gray verification tick, indicating that they have successfully passed LinkedIn’s identity and authenticity checks, which assess various criteria.

LinkedIn states, “We know that authenticity is key to creating meaningful interactions. A verification badge on a LinkedIn Page helps signal to members and customers that this is an official Page for the organization, and in turn, helps the organization build trust with its audience.”

However, the verification process might not operate as intuitively as one might expect. LinkedIn verifies pages based on the information listed in the app, considering factors such as:

- Accuracy of specific data points (e.g., location, website URL)
- Presence of active page administrators
- Whether the page is claimed (not a Listing Page)
- Compliance with LinkedIn policies

To initiate verification, you can add your company page to the waitlist through your “Verification” settings. LinkedIn will approve pages at its discretion.

This process means that verification is more about LinkedIn confirming the legitimacy of each company page than the traditional verification methods we might be familiar with. It’s likely that LinkedIn may need to contact certain businesses directly to verify their details. However, given that there are 58 million company pages on the platform, this could lead to a significant backlog.

Thus, company page verification is being rolled out in a limited manner, so you might not see a gray badge on your page anytime soon, as LinkedIn has many pages to process.

Is this a valuable addition? 

Absolutely, as any extra verification provides users with reassurance that they are interacting with official representatives. While the badge may carry weight, there’s a chance that many users might not immediately recognize its significance.

The limited application process may be a bit frustrating, but hopefully, LinkedIn can expedite the approval of official pages. 

To check if your page is verified, you can visit the “Verification” controls on your company page. Verified pages will indicate “Verified” and display a verification date in the settings. If your organization doesn’t currently have access to page verification, you can express interest in the feature from your page’s Verification controls.

LinkedIn has announced that verification badges will start appearing on a select number of pages this month.