LinkedIn is officially launching its new Premium Company Pages feature, aiming to encourage more small and medium-sized businesses (SMBs) to adopt its enhanced business profile offerings.

Over the past few months, LinkedIn has been refining its Premium Company Pages to boost subscription revenue by providing incentives for brands to optimize their in-app presence.

Now, it’s rolling out this option more widely, complete with some compelling features.

Premium Company Page subscribers will have the ability to improve their visibility and toolkit within the app, with a variety of new options designed to promote their business.

Features of LinkedIn Premium Company Pages include customizable CTA buttons for lead generation, the ability to automatically invite users who interact with your Company Page or content, insights into Page visitors, options to display testimonials, access to AI writing assistant tools for crafting posts, and much more.

LinkedIn is also working on additional features for Premium Company Pages, such as the ability to display rich media and reviews directly on your business profile

Premium Business subscribers will also receive more alerts from users seeking quotes, and their profiles will be showcased in additional areas.

Of course, no LinkedIn update would be complete without a focus on AI:

“With Premium Business’s unlimited search feature, you can discover and connect with potential business leads using custom invites, attach unlimited messages to connection requests, and utilize InMail to reach prospects through various channels. Thanks to A.I., subscribers can streamline the process of drafting messages to new clients and refine their written drafts using AI to improve their chances of receiving a response.”

With LinkedIn and its parent company Microsoft fully committed to AI, it’s no surprise they’ve found yet another way to incorporate generative AI tools to enhance user connections within the app.

So, what’s the cost?

Currently, LinkedIn’s Premium Business subscription starts at $99 per month, though you can save by opting for an annual payment.

While this price may seem steep, it could be worthwhile if you’re generating leads through LinkedIn, as these enhancements offer additional opportunities to leverage the platform and increase your visibility.

Ultimately, it depends on your business and where you find value, but if LinkedIn is a significant source of leads for your brand, it might be worth exploring.

LinkedIn has stated that Premium Company Pages are being rolled out now, with a global availability expected by the end of July.