More options for engagement will be provided by LinkedIn, in order to build on its record levels of user activity, with new comment and comment reply options on Event pages, and a new 'Repost' option, providing another way to amplify LinkedIn updates.
First off, on Event comments – building on Events engagement, LinkedIn is now rolling out more comment engagement options within LinkedIn Events, to encourage on-topic discussion and engagement.
You can now interact with the participants in the session before, during, and even after the session has ended. You can respond to particular comments in-stream also.
Now according to LinkedIn:
You can comment or react directly on the Event post at the feed or on the Event page in the Comments tab. Comment will not trigger notifications for Event attendees. You can mention people to invite them to join the conversation.
It's built to take advantage of the attention that LinkedIn Events have only just started seeing, with over 24,000 created within the app each week. LinkedIn also recently expanded its simplified 'Boost' ad option to include LinkedIn Events, giving users another way to amplify their LinkedIn event listings.
It could be a great way both to comment on what's top of mind and to promote your event.
The feature is launching now and some users are already seeing the advanced Comments options in-stream.
Linkedin is adding a new, simple 'Repost' option within the 'Share' menu to help you share LinkedIn updates more widely.
Soon, you'll have a new 'Repost' option that appears if you tap on the 'Share' prompt, letting you share without having to add a comment-instead, the only option currently.
That will make it easier to amplify job opportunities, as per the example here, while also helping to stream app engagement by reducing the onus placed on users to add their own commentary to each re-share.
Though that could also prove problematic.
In 2019, the creator of the 'retweet' button at Twitter, Chris Wetherell, admitted he would have left it undone then if he had known what it might become - a way to spread criticisms and negative opinions.
Speaking about his realization of this during the 'Gamergate' incident of 2014, Weatherell noted that:
"It was very easy for [people] to brigade reputational harm on somebody they didn't like. Ask any of the people who were targets at that time, retweeting helped them get a false picture of a person out there faster than they could respond. We didn't build a defense for that. We only built an offensive conduit."
That mechanic might turn out similar in LinkedIn, where a poor post can damage the professional reputation of somebody through reposts, and be amplified more widely than if users had to add opinions.
LinkedIn is not used similarly to Twitter in this regard, but it still seems like a risk, notwithstanding obvious benefits of reposting job opportunities and similar in the app.
Either way, it'll be another tool to consider while metrics for reposts are also being built into your LinkedIn updates,
LinkedIn's Repost option is coming soon, with an initial release now underway.