LinkedIn has added two new elements to its Services Pages, allowing freelancers and SMBs to list the services they provide on their LinkedIn profiles, and be found for the same on searches.

LinkedIn's Services listings, originally launched last year 2019, can be found in your profile set-up options, and also connect into LinkedIn's Services Marketplace for finding contract workers.
The new elements will give more opportunity to add more credibility to your services listings-first off, LinkedIn will now enable users to link their LinkedIn Company Page into their Services listing.

As outlined by LinkedIn:

Service Pages are attached to your personal profile whilst LinkedIn Pages are attached to an organization. Attaching your pages offers a link direct from your LinkedIn Page through to your Service Page for your customers to see the services that you offer. The information on your page will also be displayed with your Service Page when displayed on a computer.

So if you have a Company Page for your SMB or consultancy, you can now link your Services display to that Page.

It's particularly small-operator focused-the page linking feature is only for single-admin LinkedIn Company Pages, and is only available via the desktop version of the site, at this stage.

It essentially is a way to expand on the services listing and give more context for your business and expertise.

LinkedIn will also now enable users to add a media showcase to their services pages besides this.

"Use this section to give prospective clients a preview of what you can do by highlighting your favorite projects of press related to your services."

This again provides you with even more scope in order to add more context and credibility to your services display, showing more about what you do or how you have been recognized for such.

To date, LinkedIn's Services listings have already proved popular amid the rising gig economy, with over 2 million users already displaying their services in the app.

The new options provide a new avenue to win clients, and they might come in handy to promote and show off more of your abilities.