LinkedIn is expanding its 'Creator Mode' features by adding access to LinkedIn Live for those with Creator Mode enabled and a new newsletter option designed to help creators stay connected to their audience.

First up, on LinkedIn Live – only available for Members and Pages with greater than 150 followers and/or connections who were required to meet specific criteria-LinkedIn is now offering the option to creators, an additional means of furthering audience engagement on the platform.

Those with Creator Mode turned on will now be able to broadcast to their followers in the app, and with LinkedIn users 20 times more likely to share a video on the platform than any other type of post, and general engagement with live content on the rise, it could be a powerful way to maximize community engagement and boost your presence in the app.

Indeed, LinkedIn claims that Live videos receive, on average, 7x more reactions and 24x more comments than the native video produced by the same creators in the app.

LinkedIn is also giving Creator Mode users access to newsletters, which will also help you keep in touch with your audience.

"Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content."

That could be a good way to incentivize more creators to maintain a regular column on their chosen topics of interest and, thereby boost the presence and thought leadership.

To create a newsletter, click 'Write an article' at the top of the homepage. This takes you to the publishing tool. If you have access, you'll see the 'Create a newsletter' option here. We're currently not accepting one off requests for access to author newsletters."

So the only way to access this option, which will alert users to your new posts in the app, is via Creator Mode, which is still in the process of being fully rolled out.

LinkedIn first launched Creator Mode in March, with selected users, and it has been opening up access since then. Not all users can sign up to the feature yet; you can check if you have access by heading to the creator mode edit hub – if you do have access, you'll see the 'Creator tools' section when you visit the edit hub.

Finally, LinkedIn's also improving discovery for LinkedIn Creators:

“With creator mode on, you’re eligible to be featured as a suggested creator to follow.”

That could help to improve your on-platform presence and following, with LinkedIn looking to highlight relevant creators, based on topics and activity, to interested users.

Like all social platforms, LinkedIn's looking to build more tools to highlight top creators so that they're more in line with the app, keeping them posting more often, and their audiences coming back for thoughts and insights.

The social media app also announced a $25 million Creator Accelerator Program to encourage more thought leaders to join the network, and its Creator Mode tools continue to adapt and open more opportunities in that regard.
It may not be cool or flashy, but LinkedIn remains the best business connection hub, and for those hoping to raise their industry profile, there could be a lot of mileage in these new initiatives.